Facebook rewards publishers and content creators for popular videos with high viewership. It has been reported that Facebook pays an average of $0.01 to $0.02 per view to publishers and content creators. However, the actual rate can vary based on factors like video length, quality, audience demographics, and advertiser demand for ad placement.
Compensation Rate for Facebook Video Views
As of 2023, Facebook generally compensates content creators and publishers with $10 to $19 for every 1000 views their videos receive, which translates to around $0.01 to $0.02 per view. The approximate payment rates per view provided by Facebook are presented in the table below:
The payment rate for Facebook video monetization is subject to change due to multiple factors. It is important to note that creators must meet specific eligibility criteria to participate in the Ads program and have their videos monetized in order to receive payment. If the videos are not monetized, no earnings can be generated. As of 2023, data suggests that the average cost per 1000 impressions (CPM) on Facebook is around $9.00 across all industries. However, CPMs can vary significantly between industries, with finance and insurance generally having higher CPMs, and apparel and beauty typically having lower CPMs. The following table shows the average CPM for 1000 impressions in various industries:
Average Ad CPC (Cost-Per-Click) on Facebook
As of 2023, the average cost per click (CPC) for Facebook ads is approximately $1.57. This means that, on average, advertisers can expect to pay around $1.57 for each click on their Facebook ad. However, the actual cost can vary significantly depending on factors such as industry, targeting, and competition for ad placement.
Earnings from 1 Million Facebook Views
The amount of money earned from 1 million Facebook views depends on various factors, including the type of content and the countries where it is viewed. Generally, Facebook compensates publishers and content creators $0.01 to $0.02 for each view of their videos. Therefore, if a video receives 1 million views, potential earnings could range from $10,000 to $20,000.
Eligible Videos for Facebook Pay for Views
Not all videos on Facebook are eligible for monetization. Specific requirements and criteria must be met to qualify for Facebook’s in-stream ads program, which is the primary method for earning money from video views.
According to Facebook, the following types of videos are eligible for in-stream ads:
- Videos that are original, authentic, engaging, and suitable for all audiences. Violent, sexual, hateful, misleading, or rights-infringing content should be avoided.
- Videos that are at least three minutes long and contain at least one minute of original content. Avoid using recycled or repurposed content from other sources.
- Videos published from a Page located in an eligible country or region and in an eligible language. The list of eligible countries, regions, and languages can be found on Facebook’s website.
- Videos published from a Page that meets the Partner Monetization Policies and the Monetization Eligibility Standards. These include rules and guidelines for content creation and sharing, as well as criteria for establishing a presence and audience on Facebook. The Page should have at least 10,000 followers, 600,000 total minutes viewed from any combination of video uploads in the last 60 days, and five or more active video uploads or previously live videos.
Eligibility status and progress can be checked and tracked on the Creator Studio dashboard. Once the requirements and criteria are met, creators can apply for in-stream ads.
Minimum Views Required to Earn Money on Facebook Pay for Views
There is no specific minimum number of views required to earn money on Facebook Pay for Views. However, a minimum number of views is required to qualify for Facebook’s in-stream ads program, which is the primary method for earning money from video views.
According to Facebook, to be eligible for in-stream ads, creators must have at least 600,000 total minutes viewed from any combination of video uploads in the last 60 days. This can include on-demand, live, or previously live videos. They also need to have at least five active videos, each more than a minute in length.
In addition, other requirements and criteria must be met to qualify for in-stream ads, such as having at least 10,000 followers on the Page, complying with the Partner Monetization Policies, and publishing videos from a Page in an eligible country and language.
Eligibility status and progress can be checked and tracked on the Creator Studio dashboard. Once the requirements and criteria are met, creators can apply for in-stream ads.
Payment Frequency for Creators on Facebook Pay for Views
Facebook pays creators for their views on a monthly basis, typically around the 21st of each month. However, the payment frequency can vary depending on factors like payment method, location, and other considerations.
According to Facebook, to receive payments from Facebook, creators must meet the following requirements:
- Have a valid payment account linked to the Facebook Page or profile.
- Have a minimum balance of $100 or equivalent in the local currency in the payment account by the end of each month. If this amount is not reached, the balance will carry over to the next month until the minimum threshold is met.
- Comply with the Partner Monetization Policies and Content Monetization Terms, which are the rules and guidelines for content creation and sharing on Facebook. Violating these policies or terms can result in delayed, withheld, or canceled payments.
Payment status and history can be checked on the Creator Studio dashboard. Monthly earnings and deductions are displayed in payment reports that can be viewed and downloaded. Payment settings, such as adding or changing payment methods, updating tax information, or adjusting the payment threshold, can also be managed on the same page.
Payment Calculation Method for Facebook Pay for Views
Facebook does not have a fixed or standard formula for calculating the payment for each view. The payment amount depends on various factors, including:
- The number of ads shown to viewers during the video. The more ads there are, the more potential earnings there can be. However, it is important to consider the user experience and avoid excessive ad placement that could annoy or distract viewers.
- The ad revenue generated from the video. Ad revenue depends on factors like ad type (e.g., image, video, carousel), ad placement (e.g., pre-roll, mid-roll, post-roll), ad duration (e.g., 6 seconds, 15 seconds, 30 seconds), ad quality (e.g., resolution, sound, relevance), and ad demand and supply (e.g., seasonality, competition, niche).
- The watch time the video receives from viewers. Longer watch times can result in higher potential earnings. Watch time also affects the video’s ranking and visibility in Facebook’s algorithm, which can help reach more viewers and increase views.
According to some reports, Facebook generally pays between $8.75 and $10 for every 1,000 views. However, this is only an average estimate and not a guaranteed rate. Actual earnings can vary based on the aforementioned factors.
For example, if a video has 10,000 views, with an average of two ads per view and an average ad revenue of $0.01 per ad impression, the total earnings would be:
10,000 x 2 x 0.01 = $200
However, the amount received from Facebook would be lower. Facebook takes a 45% cut from earnings, so the net earnings would be:
200 x 0.55 = $110
This means that for every 1,000 views, the earnings would be:
110 / 10 = $11
This amount slightly exceeds the average estimate and can vary depending on the performance of the video.
Available Payment Methods for Facebook Pay for Views
Facebook Pay for Views allows creators to earn money from video views on Facebook. To receive payments from Facebook, a valid payment account must be linked to the Facebook Page or profile.
According to Facebook, the following payment methods can be used to link to the payment account:
- Credit or debit cards (American Express, Discover, Mastercard, Visa, JCB)
- PayPal
- Bank account
- Facebook Gift Card
The availability of payment methods may vary depending on location and currency. The list of supported payment methods for country and currency can be checked on Facebook’s website.
To add or remove a payment method with Meta Pay (formerly known as Facebook Pay), follow these steps:
- Go to the Orders & Payments page in the Facebook app or website.
- Click Payment Settings.
- Click Add Payment Method or Remove Payment Method.
- Follow the instructions on the screen to complete the process.
Default payment method and payment information can be updated on the same page. Up to five payment methods can be linked to the payment account, and the desired payment method can be chosen for each transaction.
Tips to Increase Earnings on Facebook
To increase earnings on Facebook, it is crucial to create high-quality, engaging content that attracts more views and retention. Optimizing content for monetization and adhering to Facebook’s best practices and policies is also essential.
Here are some tips to help increase earnings on Facebook:
- Create original and unique content that showcases personality and skills. Avoid reusing or copying content from other sources, as this may violate Facebook’s content monetization policies, impacting eligibility and earnings.
- Create longer and more engaging videos that keep viewers hooked. Aim for at least 3 minutes in length to allow more in-stream ads. Capture viewers’ attention in the first few seconds to increase retention rate and CPM (cost per thousand impressions) rate.
- Choose relevant and catchy titles, thumbnails, and video descriptions to attract more viewers and clicks. Use keywords and phrases that align with the content and audience interests. Avoid using misleading or clickbait elements, as this can violate Facebook’s content monetization policies and affect eligibility and earnings.
- Identify the best time and frequency to post videos to maximize reach and engagement. Utilize Facebook’s insights and analytics tools to understand audience activity and preferences. Experiment with different posting schedules to determine optimal frequency.
- Promote videos on other platforms and channels to expand reach and grow the audience. Share videos on social media platforms like Instagram, YouTube, or Twitter. Encourage followers to watch videos and engage with the content. Collaborate with other creators for cross-promotion opportunities.
- Engage with viewers and fans to build a loyal and supportive community. Respond to comments, questions, and feedback on videos. Express gratitude for support and encourage viewers to share videos with friends. Regularly go live and interact with viewers in real-time.
FAQ
Facebook compensates creators based on factors such as the number of views, country, ad type, and content quality. In-stream ads and Stars are two primary payment methods.
To be eligible for Stars, you need a Facebook Page with at least 10,000 followers or 250 returning weekly viewers, 50,000 post engagements or 180,000 watch minutes in the last 60 days. You must also comply with age, country, and language requirements.
You can use the formula: Earnings = (Views x CPM) / 1000, where CPM is the cost per thousand impressions. This will give you an approximate idea of your earnings.
To increase earnings, create original and engaging content, aim for longer videos, choose relevant titles and thumbnails, post at optimal times, promote videos on other platforms, and engage with viewers and fans.
No, it is important to create original and unique content on Facebook. Reusing or copying content from other sources may violate Facebook’s content monetization policies and affect eligibility and earnings.
The frequency of posting videos on Facebook depends on your audience and content. Experiment with different posting schedules and analyze audience preferences to determine the best frequency for you.
No, having at least 10,000 followers is one of the requirements to be eligible for monetization through in-stream ads and Stars on Facebook.
No, the rate varies depending on various factors. CPM rates can differ between countries and ad demand, as well as content engagement, can impact earnings.
Yes, certain restrictions exist for monetizing content through Facebook Pay for Views. You must adhere to Partner Monetization Policies and Content Monetization Policies. These include guidelines for content creation and sharing, as well as standards for individual video content quality, format, and suitability for all audiences and advertisers.
Yes, creators can earn more money from their videos on Facebook by using other monetization methods such as fan subscriptions, Stars, Brand Collabs Manager, and Instant Articles. Eligibility requirements must be met for these methods, and information on eligibility and progress can be found on the Creator Studio dashboard or Facebook for Creators website.
Conclusion
Facebook offers opportunities for content creators to monetize their videos and earn money from views, ads, and other features. To succeed on Facebook, it is important to create high-quality, engaging content that attracts views and retention. Additionally, optimizing content for monetization and following Facebook’s best practices and policies is essential.
This article has provided information on Facebook’s compensation rate for video views, estimated earnings, eligibility requirements, payment methods, and tips for increasing earnings. With these insights, creators can make the most of Facebook’s monetization features and maximize their earnings on the platform.
