Marshall Gunnell Marshall Gunnell is a digital content writer at UnliHow. He keeps on pursuing opportunities to engage with more people through articles IT-related issues.

What Does Business Chat Mean On Instagram? How To Set It Up?

2 min read

What Does Business Chat Mean On Instagram? How To Set It Up?

Have you heard people using the term “business chat” on Instagram?

Many individuals often mention that they are engaging in business conversations on Instagram, which may leave you wondering what business chat means on Instagram.

If you’re curious about this term, this article will provide answers to all your questions. Just keep reading.

What is Instagram Business Chat?

Instagram Business Chat is similar to regular chats on the platform. The only difference is that business chats are conducted through a business account, while regular chats occur with other users.

How to set up Instagram Business Chat?

In order to be eligible for business chat, you need to convert your personal or creator’s account into a professional one. Once you do that, you’ll gain access to the features of a business account.

Here is a step-by-step guide to help you set up Instagram Business Chat:

  • Go to the settings and privacy section of your Instagram account.
  • If you’re using an iOS device, you’ll see the “settings” option instead of “settings and privacy.” Tap on that.
  • Select the account type and tools option.
  • Click on switch to professional account.
  • Continue through the prompts.
  • Select the option that best describes you.
  • Select yourself as a business.
  • Choose whether to share controls.
  • Complete your profile.
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Why use Instagram Business Chat?

Instagram Business Chat offers several benefits for businesses:

# Messaging

Instagram allows businesses to engage with customers through direct messages, enabling quick and personalized communication.

# Automated Responses

Businesses can set up pre-written responses for frequently asked questions (FAQs), saving time and ensuring timely answers.

# Labels and Filters

Labels and filters help businesses effectively manage message influx by categorizing conversations based on specific criteria.

# Product Catalog

Businesses can showcase their products in a catalog within the app, making it convenient for customers to browse and purchase.

# Insights

Instagram provides insights into customer interactions, allowing businesses to evaluate their performance and make improvements.

# Payment Transactions

Instagram Business Chat enables businesses to send and receive payments, simplifying the purchasing process.

# Integration with Business Tools

Instagram Business Chat can be integrated with other business tools like CRM systems, improving customer interaction management.

What are the Best practices for Instagram business chat?

Here are some best practices to optimize Instagram business chat:

  • Set Up Quick Replies: Create quick replies for common questions or inquiries.
  • Respond Promptly: Aim to respond to messages as quickly as possible.
  • Use Greetings: Enable the “Greeting” feature to automatically greet new customers.
  • Personalize Responses: Address customers by their first name whenever possible.
  • Answer Questions Thoroughly: Provide detailed and helpful responses.
  • Organize Your Inbox: Use labels or folders to categorize conversations.
  • Ask for Feedback: Encourage customers to share their feedback.
  • Handle Negative Feedback Gracefully: Address complaints professionally and offer solutions.
  • Monitor Analytics: Regularly check the performance of your Instagram DMs using Instagram Insights.
  • Respect Privacy: Always respect your customers’ privacy.
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By following these best practices, you can provide a positive and effective Instagram business chat experience for your customers.

What are the Benefits of using Business Chat on Instagram?

Here are some benefits of using business chat on Instagram:

  • Direct Communication: Engage with your customers directly, building stronger relationships and trust.
  • Customer Support: Provide customer support, address inquiries, and offer solutions.
  • Convenient for Customers: Allow customers to communicate conveniently through messaging.
  • Marketing Opportunities: Send promotional content, exclusive offers, and product updates.
  • Lead Generation: Generate leads by starting conversations with potential customers.
  • Data and Insights: Access analytics and insights to refine your strategy.
  • Cost-Effective: More cost-effective than traditional customer support channels.
  • Integration: Can be integrated with third-party CRM tools for easier management.


How to use Instagram Business Chat?

There is no specific way of using a business chat; it’s subjective. You can use it however you want as long as you follow Instagram’s guidelines.

How to enable Business Chat on Instagram?

To enable business chat on Instagram, you simply need to switch your account to a professional one.

How to Manage Instagram Business Chat?

Managing your business chat is straightforward. Use tools to monitor performance, be professional, ask for feedback, handle negative feedback gracefully, use Instagram ads, and stay updated.


Business chat on Instagram involves engaging in chats through a business account. By setting up Instagram Business Chat, businesses can benefit from features like messaging, automated responses, labels and filters, product catalogs, insights, payment transactions, integration with business tools, and more. Following best practices enhances the effectiveness of Instagram business chat. Additionally, an FAQ section provides answers to common queries and clarifies the usage and management of Instagram Business Chat. Overall, using business chat on Instagram can improve communication, customer support, marketing opportunities, lead generation, and cost-effectiveness for businesses.

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Marshall Gunnell Marshall Gunnell is a digital content writer at UnliHow. He keeps on pursuing opportunities to engage with more people through articles IT-related issues.

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