It’s already too late to profit from the previous Amazon Prime fee, earlier than the speed increase scheduled for September 15. With the free trial month, it will have been essential to subscribe earlier than August fifteenth. A foul shock for the beginning of the varsity yr…
Bad information for many who have been ready for the final second to take or renew the Amazon Prime subscription earlier than the introduced worth increase, scheduled for September 15, 2022! In apply, it’s already too late to profit from the previous worth, due to the month of free trial, which distorts the state of affairs. In truth, the e-commerce large solely actually takes Prime subscription into consideration after the top of the trial, and due to this fact in October. Newcomers who needed to reap the benefits of the previous fee ought to have taken out an annual subscription earlier than August 15…
As a reminder, Amazon Prime subscribers had discovered the unhealthy information by opening their mailbox on July 26. Indeed, they found there an e-mail from the American large informing them of a “significant change” of their subscription from September 15, 2022. In this case a probably not painless worth increase. Thus, the worth of the month-to-month Prime subscription will increase from €5.99 to €6.99 – an increase of €1, or roughly 16.69%. The worth of the annual Prime subscription will increase from €49 to €69.90 – an increase of roughly €20, or 42.65%. Ditto for the Prime Student system – reserved for college students beneath 24 –, the worth of which works from €2.99 to €3.49 monthly and from €24 to €34.95 per yr. This was to be anticipated, after the increase in subscriptions within the United States in March 2022. France will not be the one nation in Europe to be involved since that is additionally the case for Germany, the Spain, Italy and England – the place the annual subscription will increase to 95 books, or round €112.
Amazon Prime: an increase of practically 43% for one yr
Until now, this loyalty program has been significantly advantageous, particularly when in comparison with aggressive gives, even Netflix or Disney + taking into consideration the quantity of providers it comprises. In truth, Amazon Prime makes deliveries free and precedence – some merchandise may be delivered the identical night! –, gives entry to the video-on-demand service (Prime Video), to 2 million music titles to hearken to offline (Prime Music), to a collection of digital books (Prime Reading) and video video games (Prime Gaming ).
The new technique put in place by the platform appears to push shoppers to favor a month-to-month subscription, which solely undergoes a “small” increase. But regardless of appearances – it have to be stated that an increase of €20 is considerably spectacular – the annual subscription is extra fascinating than the month-to-month subscription. For the yr, the month-to-month subscription prices €83.88 as a substitute of €69.90. The annual subscription due to this fact saves € 13.98 every year.
Amazon Prime: a continually enriched loyalty program
Amazon justifies this worth increase by “the increase in operating costs of Prime in France“, specifically due to a “increase in shipping costs” and “packing costs“, but additionally by “improvement of the Prime program.” “We are focused on constantly improving the Prime program. Since we launched Prime in France, we have expanded the selection of products eligible for Prime unlimited fast delivery; added and expanded fast grocery delivery; and added more premium digital entertainment, including TV shows and movies on Prime Video, music on Amazon Music Prime, games on Prime Gaming and books on Prime Reading. Prime Video, in particular, has increased the number of Amazon Original series and films and added access to streaming the French Open tournament.,” explains the American agency. It have to be stated that with the latest redesign of the Prime Video interface and the latest launch of the collection The Lord of the Rings: The Rings of Power – a extremely anticipated collection that drew greater than 25 million viewers on its first day of launch – Amazon has by no means been extra interesting.
As you’ll be able to think about, the announcement sparked a wave of discontent on social networks, particularly on Twitter. The firm does not appear nervous, nevertheless, as a result of, “from what we have seen in the United States, there has been no opt-out phenomenon [désengagement] because we are providing more and more services via Prime and this service, despite everything, allows consumers to make extremely significant savings“, she explains at AFP. But what’s true within the United States will not be mechanically so elsewhere, significantly in France. And it’s doable that many favor to cancel their subscription earlier than the increase, particularly on this interval of generalized inflation…
Don’t panic although. Current subscribers who refuse to pay extra can unsubscribe at any time, earlier than renewing their dedication – the subscription renewal date is accessible from their account. And, following a request from the European Union, terminating a Prime account is now a lot simpler than earlier than (see our article).